Tuesday, February 2, 2010
REVISED PROJECT PROPOSAL
I would like to take an insiders perspective on marketing and advertising and try to subvert it from the inside. Exploiting and exposing the manipulative techniques that marketing agencies use to sell a product. Think about it, none of the advertising that you see ever gives you the whole truth, they will give you part of the truth, the part they want you to hear, and maybe even the part they have to tell you, but beyond that they always present a facade, that is supposed to mirror reality and in turn make you realize how shallow your existence is without their product. You need them, just as much, if not more, than they need you!
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It can get absolutely terrifying to really delve into the lies companies feed us to sell their products. I like that you are going at it from THEIR perspective. I remember when I was still a design major and our assignments were to specifically pick something good about a product and make up an ad or campaign around that idea. In that case the "facts" we are "sold" are an artistic elaboration - kind of like all those religious paintings and representations that people assume are real. I guess it is like building a religion - an icon to worship being the mere imperfect humans that we are.
ReplyDeleteThis seems like it could be more interesting if you broadened you topic to advertising practices. It seems like your just interested in evil advertising practices, but if we are to assume this institution of advertising is evil, one could figure out their system of operation or source of power. With this information you could use advertising for good, or your own agenda.
ReplyDeletei like how specific this is bt could you be a little looser? i agree with people given only there truth. i would like info as to how u plan to show dis visually because i still need clarification
ReplyDeleteYou have a solid idea. Keep in mind as to what specific types of advertisement and marketing techniques you are exposing. Remember to be specific about what methods you uncover. (How the advertisements are manipulating viewers, for what specific purposes, what specific groups are targeted etc.
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